BILLET 8

If you are an unusual footwear lover, you have certainly heard of Amélie Pichard. The 32-years-old French designer is known for her unique bags and shoes and are anything but mainstream. Her creations, like herself, are unconventional and sophisticated. Her work has been published in crème de la crème fashion publications and has already reached a major female audience worldwide. As of now, she collaborated with shoe brand Le Coq Sportif, eyewear designer Garrett Leight and, more recently, the woman who made the red bathing suit a staple of the Nineties: Pamela Anderson, for a very personal and special project. Hard working and devoted to her passion, she graduated top of her class from Mod’Art Paris, a fashion design and creation school. Thereafter, she worked for renowned names such as Sonia Rykiel or Dice Kayek, but the most memorable encounter she made was with Madame Germaine, an authentic and traditional shoemaker from Paris. This woman had a life-changing impact on Amélie and taught her the basic knowledge of creating a pair of shoes from scratch. Footwear design became her number one obsession. Fascinated by its creation process, the apprentice was then taken under the wing of orthopaedic boot-maker Eric Lomain. It was just the beginning of a promising adventure, where Amélie will be creating bags and shoes under her name and become a successful accessories designer. After winning the “BATA shoe contest for young designers” in 2009, she launched her eponymous label AMELIEPICHARD in 2010, hitting the fashion industry with her unexpected and innovative creations. Mainly inspired by the TV-series she used to watch as a kid, where American bimbos were the main protagonists. She knows how to bring back tacky clichés from the past and she reinterprets them into improbable contemporary creations. In all of her collections, she deals with a minimal extravagance by remarkably giving her designs a new approach on what people consider ‘kitsch’.

For more pictures, go to: http://thefineprintmagazine.com/profile-amelie-pichard/

Please contact Estelle Gervais by email for more information.