Unless you live in another galaxy, you are aware of the big changes that have been taken at Saint Laurent Paris (RIP Yves) in the past year. Hedi Slimane is hated or loved, you just have to pick your side at this point. I was literally shocked and very mad when the YSL name was changed. Like come on, were not gonna change Chanel to Coco Paris. Its just something you don't do. You don't change a religion's name. You just don't.
Now that everyone has accepted the irreversable, Hedi strikes again. Now, i believe, in a hell of a good way. The whole "using celebrities" for ads thing has been done over and over again. Let's just all forget that and feel the magic.
Anyone in marketing knows that what he's doing is a hit or miss- but really, he hasn't forgot (nor missed) anything here. New advertising campaigns feature Daft Punk (whose new single rocks my socks), Courtney Love, Marylin Manson, Kim Gordon and Ariel Pink.
Say it once, say it twice.
LONG LIVE ROCK N' ROLL !
